.elementor-7985 .elementor-element.elementor-element-69d7c06{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}@media(min-width:768px){.elementor-7985 .elementor-element.elementor-element-69d7c06{--content-width:100%;}}/* Start custom CSS for html, class: .elementor-element-043763a *//* ========= בסיס כללי ========= */
:root {
  --fb-primary: #2563eb;   /* כחול פייסבוק מודרני */
  --fb-primary-soft: #dbeafe;
  --fb-accent: #f97316;    /* צבע הדגשה לכפתור */
  --fb-bg: #0f172a;        /* רקע כהה אלגנטי */
  --fb-text-main: #0b1120;
  --fb-text-muted: #6b7280;
  --fb-radius-lg: 24px;
  --fb-shadow-soft: 0 18px 40px rgba(15, 23, 42, 0.25);
}

/* סקשן כללי */
.fb-ads-hero {
  direction: rtl;
  background: radial-gradient(circle at top left, #1d4ed8 0, #020617 55%, #000000 100%);
  color: #ffffff;
  padding: 3.5rem 1.5rem;
}

.fb-ads-hero__container {
  max-width: 1160px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: 2.5rem;
  align-items: stretch;
}

/* ========= טקסט ========= */

.fb-ads-hero__content {
  background: rgba(15, 23, 42, 0.85);
  border-radius: var(--fb-radius-lg);
  padding: 2.25rem 2rem;
  box-shadow: var(--fb-shadow-soft);
  border: 1px solid rgba(148, 163, 184, 0.25);
  backdrop-filter: blur(18px);
}

.fb-ads-hero__title {
  font-size: clamp(1.8rem, 3vw, 2.4rem);
  line-height: 1.3;
  margin: 0 0 0.75rem;
  color: #f9fafb;
}

.fb-ads-hero__subtitle {
  font-size: clamp(1.05rem, 1.6vw, 1.25rem);
  font-weight: 500;
  margin: 0 0 1.25rem;
  color: #e5e7eb;
}

.fb-ads-hero__intro {
  margin: 0 0 1.5rem;
  font-size: 0.98rem;
  line-height: 1.8;
  color: #e5e7eb;
}

.fb-ads-hero__intro strong {
  color: #bfdbfe;
}

.fb-ads-hero__bullets {
  list-style: none;
  margin: 0 0 1.75rem;
  padding: 0;
}

.fb-ads-hero__bullets li {
  position: relative;
  padding-right: 1.6rem;
  margin-bottom: 0.6rem;
  font-size: 0.95rem;
  color: #d1d5db;
}

.fb-ads-hero__bullets li::before {
  content: "";
  position: absolute;
  top: 0.45rem;
  right: 0.25rem;
  width: 0.55rem;
  height: 0.55rem;
  border-radius: 999px;
  background: linear-gradient(135deg, var(--fb-primary), var(--fb-accent));
  box-shadow: 0 0 0 6px rgba(37, 99, 235, 0.25);
}

/* ========= כפתור ========= */

.fb-ads-hero__cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  padding: 0.85rem 1.6rem;
  border-radius: 999px;
  background: linear-gradient(135deg, var(--fb-accent), #ea580c);
  color: #111827;
  font-weight: 600;
  font-size: 0.98rem;
  text-decoration: none;
  box-shadow: 0 14px 30px rgba(0, 0, 0, 0.45);
  transition: transform 0.15s ease, box-shadow 0.15s ease, filter 0.15s ease;
  white-space: nowrap;
}

.fb-ads-hero__cta:hover {
  transform: translateY(-2px);
  box-shadow: 0 20px 40px rgba(0, 0, 0, 0.6);
  filter: brightness(1.05);
}

.fb-ads-hero__cta:active {
  transform: translateY(0);
  box-shadow: 0 8px 20px rgba(0, 0, 0, 0.5);
}

/* ========= תמונה ========= */

.fb-ads-hero__image-wrapper {
  display: flex;
  align-items: center;
  justify-content: center;
}

.fb-ads-hero__figure {
  margin: 0;
  position: relative;
  isolation: isolate;
}

.fb-ads-hero__figure::before {
  content: "";
  position: absolute;
  inset: 8%;
  border-radius: 32px;
  background: radial-gradient(circle at top, rgba(56, 189, 248, 0.4), transparent 60%);
  opacity: 0.9;
  z-index: -1;
  filter: blur(4px);
}

.fb-ads-hero__figure img {
  display: block;
  max-width: 100%;
  height: auto;
  border-radius: 28px;
  box-shadow: 0 18px 45px rgba(0, 0, 0, 0.7);
  border: 1px solid rgba(148, 163, 184, 0.4);
}

/* ========= רספונסיביות ========= */

/* טאבלט ומעלה */
@media (min-width: 768px) {
  .fb-ads-hero {
    padding: 4rem 2rem 4.5rem;
  }

  .fb-ads-hero__container {
    flex-direction: row;
    align-items: center;
    gap: 2.75rem;
  }

  .fb-ads-hero__content {
    flex: 1.2;
  }

  .fb-ads-hero__image-wrapper {
    flex: 1;
  }
}

/* דסקטופ רחב */
@media (min-width: 1024px) {
  .fb-ads-hero {
    padding: 4.5rem 2rem 5rem;
  }

  .fb-ads-hero__content {
    padding: 2.5rem 2.4rem;
  }

  .fb-ads-hero__title {
    font-size: 2.4rem;
  }
}

/* מובייל קטן */
@media (max-width: 480px) {
  .fb-ads-hero {
    padding: 2.5rem 1.1rem;
  }

  .fb-ads-hero__content {
    padding: 1.7rem 1.4rem;
  }

  .fb-ads-hero__bullets li {
    font-size: 0.9rem;
  }

  .fb-ads-hero__cta {
    width: 100%;
    justify-content: center;
  }
}
.fb-ads-hero__cta--whatsapp {
  background: linear-gradient(135deg, #25d366, #128c7e);
  color: #ffffff !important;
  margin-top: 0.75rem;
}

.fb-ads-hero__cta--whatsapp:hover {
  filter: brightness(1.1);
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-5b5ef9e */.fb-ads-overview {
  direction: rtl;
  background: #f8fafc;
  padding: 3rem 1.5rem;
}

.fb-ads-overview__container {
  max-width: 1100px;
  margin: 0 auto;
}

.fb-ads-overview__title {
  font-size: clamp(1.6rem, 3vw, 2.2rem);
  color: #0f172a;
  margin-bottom: 1.2rem;
  font-weight: 700;
}

.fb-ads-overview__text {
  font-size: 1rem;
  color: #334155;
  line-height: 1.8;
  margin-bottom: 1.2rem;
}

.fb-ads-overview__box {
  background: #ffffff;
  border-radius: 18px;
  padding: 1.8rem 1.6rem;
  border: 1px solid #e2e8f0;
  margin: 2rem 0;
  box-shadow: 0 10px 25px rgba(0,0,0,0.06);
}

.fb-ads-overview__box h3 {
  margin-top: 0;
  color: #0f172a;
  margin-bottom: 1rem;
}

.fb-ads-overview__box ul {
  list-style: none;
  padding: 0;
  margin: 0;
}

.fb-ads-overview__box ul li {
  margin-bottom: 0.55rem;
}

.fb-ads-overview__box a {
  text-decoration: none;
  color: #2563eb;
  font-weight: 600;
}

.fb-ads-overview__box a:hover {
  text-decoration: underline;
}

.fb-ads-overview__closing {
  font-size: 1.05rem;
  font-weight: 600;
  color: #1e293b;
  margin-top: 1.2rem;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-52714e4 */.fb-ads-campaigns {
  direction: rtl;
  background: #ffffff;
  padding: 3.5rem 1.5rem;
}

.fb-ads-campaigns__container {
  max-width: 1100px;
  margin: 0 auto;
}

.fb-ads-campaigns__title {
  font-size: clamp(1.7rem, 3vw, 2.3rem);
  color: #0f172a;
  margin-bottom: 2rem;
  font-weight: 700;
}

.fb-ads-campaigns__intro {
  color: #334155;
  line-height: 1.85;
  font-size: 1rem;
  margin-bottom: 2rem;
}

.fb-ads-campaigns__box {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  padding: 1.6rem 1.4rem;
  border-radius: 18px;
  margin-bottom: 1.8rem;
  transition: 0.25s ease;
}

.fb-ads-campaigns__box:hover {
  background: #f1f5f9;
  border-color: #cbd5e1;
  transform: translateY(-3px);
}

.fb-ads-campaigns__box h3 {
  margin-top: 0;
  margin-bottom: 0.8rem;
  color: #1e293b;
  font-size: 1.25rem;
}

.fb-ads-campaigns__box p {
  color: #475569;
  font-size: 1rem;
  line-height: 1.75;
}

.fb-ads-campaigns__box ul {
  padding-right: 1.25rem;
  margin: 0.4rem 0 0.8rem;
}

.fb-ads-campaigns__box ul li {
  margin-bottom: 0.45rem;
  color: #1e293b;
  font-size: 0.95rem;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-1081f78 */.fb-ads-targeting {
  direction: rtl;
  background: #f9fafb;
  padding: 3rem 1.5rem;
}

.fb-ads-targeting__container {
  max-width: 1100px;
  margin: 0 auto;
}

.fb-ads-targeting__title {
  font-size: clamp(1.7rem, 3vw, 2.3rem);
  color: #0f172a;
  margin-bottom: 1.8rem;
  font-weight: 700;
}

.fb-ads-targeting__intro p {
  font-size: 1rem;
  line-height: 1.8;
  color: #334155;
  margin-bottom: 1.6rem;
}

.fb-ads-targeting__image-wrapper {
  text-align: center;
  margin: 2rem 0;
}

.fb-ads-targeting__image-wrapper img {
  width: 100%;
  max-width: 600px;
  height: auto;
  border-radius: 16px;
  box-shadow: 0 18px 40px rgba(0,0,0,0.1);
  border: 1px solid #e2e8f0;
}

.fb-ads-targeting__content {
  background: #ffffff;
  border-radius: 18px;
  padding: 1.8rem 1.6rem;
  box-shadow: 0 10px 25px rgba(0,0,0,0.05);
}

.fb-ads-targeting__content h3 {
  margin-top: 1.4rem;
  margin-bottom: 0.9rem;
  color: #1e293b;
  font-size: 1.25rem;
}

.fb-ads-targeting__content ul {
  list-style: none;
  padding: 0;
  margin: 0 0 1.4rem 0;
}

.fb-ads-targeting__content ul li {
  margin-bottom: 0.6rem;
  color: #475569;
  font-size: 0.95rem;
}

.fb-ads-targeting__content ul li strong {
  color: #0f172a;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-402d0ae */.fb-ads-creative {
  direction: rtl;
  background: #ffffff;
  padding: 3.5rem 1.5rem;
}

.fb-ads-creative__container {
  max-width: 1100px;
  margin: 0 auto;
}

.fb-ads-creative__title {
  font-size: clamp(1.7rem, 3vw, 2.3rem);
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 1.8rem;
}

.fb-ads-creative__intro {
  font-size: 1rem;
  color: #334155;
  line-height: 1.8;
  margin-bottom: 1.6rem;
}

.fb-ads-creative__links {
  list-style: none;
  padding: 0;
  margin-top: 1.4rem;
}

.fb-ads-creative__links li {
  margin-bottom: 0.6rem;
}

.fb-ads-creative__links a {
  color: #2563eb;
  font-weight: 600;
  text-decoration: none;
}

.fb-ads-creative__links a:hover {
  text-decoration: underline;
}

.fb-ads-creative__closing {
  margin-top: 1.6rem;
  font-size: 1.05rem;
  color: #1e293b;
  font-weight: 600;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-fc0d23c *//* ===== חלק 6 – תקציבים ===== */
.fb-ads-budget {
  direction: rtl;
  background: linear-gradient(135deg, #0a1630, #1d2c5a, #391b78);
  color: #ffffff;
  padding: 3.5rem 1.5rem;
}

.fb-ads-budget__container {
  max-width: 1100px;
  margin: 0 auto;
}

.fb-ads-budget__title {
  font-size: clamp(1.7rem, 3vw, 2.3rem);
  font-weight: 700;
  margin-bottom: 1.8rem;
}

.fb-ads-budget__intro {
  font-size: 1rem;
  line-height: 1.85;
  margin-bottom: 1.6rem;
  color: #e2e8f0;
}

.fb-ads-budget__box {
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.15);
  padding: 1.6rem 1.4rem;
  border-radius: 18px;
  margin-bottom: 1.8rem;
  backdrop-filter: blur(6px);
}

.fb-ads-budget__box h3 {
  margin-top: 0;
  margin-bottom: 0.9rem;
  color: #ffffff;
}

.fb-ads-budget__box ul li,
.fb-ads-budget__box p {
  color: #dbeafe;
  line-height: 1.75;
}


/* ===== חלק 7 – טעויות ===== */
.fb-ads-mistakes {
  direction: rtl;
  background: radial-gradient(circle at top left, #ffffff 0%, #f1f5f9 70%);
  padding: 3.5rem 1.5rem;
}

.fb-ads-mistakes__container {
  max-width: 1100px;
  margin: 0 auto;
}

.fb-ads-mistakes__title {
  font-size: clamp(1.7rem, 3vw, 2.3rem);
  font-weight: 700;
  color: #1e293b;
  margin-bottom: 1.8rem;
}

.fb-ads-mistakes__intro {
  font-size: 1rem;
  color: #475569;
  line-height: 1.85;
  margin-bottom: 1.5rem;
}

.fb-ads-mistakes__box {
  background: #ffffff;
  border-radius: 18px;
  padding: 1.8rem 1.4rem;
  border: 1px solid #e2e8f0;
  box-shadow: 0 10px 25px rgba(0,0,0,0.06);
}

.fb-ads-mistakes__box h3 {
  margin-top: 0;
  margin-bottom: 1rem;
  color: #0f172a;
}

.fb-ads-mistakes__box ul li {
  color: #334155;
  margin-bottom: 0.7rem;
  line-height: 1.7;
}

.fb-ads-mistakes__closing {
  margin-top: 1.8rem;
  font-weight: 600;
  color: #1e293b;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-99d34e0 */.fb-ads-optimization {
  direction: rtl;
  background: linear-gradient(135deg, #fafafa 0%, #edf2f7 100%);
  padding: 3.5rem 1.5rem;
}

.fb-ads-optimization__container {
  max-width: 1100px;
  margin: 0 auto;
}

.fb-ads-optimization__title {
  font-size: clamp(1.7rem, 3vw, 2.3rem);
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 1.8rem;
}

.fb-ads-optimization__intro {
  font-size: 1.05rem;
  color: #334155;
  line-height: 1.85;
  margin-bottom: 1.8rem;
}

/* BOXES */
.fb-ads-optimization__box {
  background: #ffffff;
  border-radius: 18px;
  padding: 1.8rem 1.4rem;
  border: 1px solid #e2e8f0;
  box-shadow: 0 8px 28px rgba(0,0,0,0.05);
  margin-bottom: 2rem;
}

.fb-ads-optimization__box h3 {
  margin-top: 0;
  margin-bottom: 1rem;
  color: #0f172a;
}

.fb-ads-optimization__box ul li {
  color: #475569;
  margin-bottom: 0.7rem;
  line-height: 1.7;
}

/* CTA */
.fb-ads-optimization__cta-box {
  background: linear-gradient(135deg, #1d4ed8, #2563eb);
  color: #ffffff;
  padding: 2rem 1.6rem;
  border-radius: 20px;
  margin-top: 2rem;
  box-shadow: 0 12px 25px rgba(0,0,0,0.15);
}

.fb-ads-optimization__cta-box h3 {
  margin-top: 0;
  margin-bottom: 0.8rem;
}

.fb-ads-optimization__cta {
  display: inline-block;
  margin-top: 1rem;
  background: #ffffff;
  color: #1e3a8a;
  padding: 0.8rem 1.4rem;
  border-radius: 50px;
  font-weight: 700;
  text-decoration: none;
  transition: 0.2s;
}

.fb-ads-optimization__cta:hover {
  background: #e0e7ff;
}

/* FAQ */
.fb-ads-optimization__faq-title {
  margin-top: 3rem;
  margin-bottom: 1.6rem;
  font-size: 1.8rem;
  font-weight: 700;
  color: #0f172a;
}

.fb-ads-optimization__faq-item {
  background: #ffffff;
  padding: 1.4rem 1rem;
  border-radius: 14px;
  border: 1px solid #e2e8f0;
  box-shadow: 0 5px 18px rgba(0,0,0,0.04);
  margin-bottom: 1rem;
}

.fb-ads-optimization__faq-item h4 {
  margin: 0 0 0.4rem 0;
  color: #1e293b;
}

.fb-ads-optimization__faq-item p {
  margin: 0;
  color: #475569;
  line-height: 1.7;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-ca84885 */.author-section {
  direction: rtl;
  background: #f9fafb;
  padding: 3rem 1.5rem;
  border-radius: 32px;
  margin: 3rem auto;
  max-width: 1100px;
  box-shadow: 0 12px 35px rgba(0,0,0,0.06);
}

.author-section__container {
  display: flex;
  flex-direction: column;
  gap: 1.5rem;
}

.author-section__badge {
  background: #eef2ff;
  border: 1px solid #c7d2fe;
  color: #4338ca;
  font-weight: 600;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.35rem 1.1rem;
  border-radius: 999px;
  font-size: 0.9rem;
}

/* תוכן – בדסקטופ: טקסט + תמונה */
.author-section__content {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2.5rem;
}

/* טקסט */
.author-section__text {
  flex: 1 1 0;
}

.author-section__name {
  margin-top: 0;
  margin-bottom: 0.6rem;
  color: #1e293b;
  font-size: 1.8rem;
  font-weight: 700;
}

.author-section__bio {
  color: #475569;
  line-height: 1.9;
  font-size: 1rem;
  margin-bottom: 1rem;
}

.author-section__social a {
  margin-left: 0.9rem;
  text-decoration: none;
  font-weight: 600;
  color: #2563eb;
}

.author-section__social a:hover {
  text-decoration: underline;
}

/* תמונה – תמיד ריבוע שהופך לעיגול */
.author-section__image-wrapper {
  flex: 0 0 auto;
  display: flex;
  justify-content: center;
  align-items: center;
}

.author-section__image-wrapper img {
  width: 130px;              /* גודל בדסקטופ */
  aspect-ratio: 1 / 1;       /* שומר על ריבוע */
  border-radius: 50%;        /* עיגול מדויק */
  object-fit: cover;
  box-shadow: 0 10px 28px rgba(15,23,42,0.25);
}

/* טאבלט – הכול באמצע, תמונה מעל הטקסט */
@media (max-width: 992px) {
  .author-section__content {
    flex-direction: column;
    text-align: center;
  }

  .author-section__text {
    order: 2;
  }

  .author-section__image-wrapper {
    order: 1;
  }

  .author-section__image-wrapper img {
    width: 150px;
  }

  .author-section__badge {
    margin: 0 auto;
  }

  .author-section__social a {
    margin: 0 0.5rem;
  }
}

/* מובייל קטן */
@media (max-width: 576px) {
  .author-section {
    padding: 2.2rem 1.2rem;
  }

  .author-section__name {
    font-size: 1.5rem;
  }

  .author-section__bio {
    font-size: 0.95rem;
  }

  .author-section__image-wrapper img {
    width: 140px;
  }
}/* End custom CSS */